An Inside Look at Our Selfridges Launch

A Brand New Chapter

As our first foray into international expansion, bringing Jenni Kayne to Selfridges is a truly meaningful milestone for the brand. Selfridges—one of the world’s most iconic department stores—was the perfect backdrop to introduce our California-inspired approach to the London market. Open now through mid-November, the pop-up features a curated selection of our best-selling pieces designed to bring a fresh perspective to British outfitting.

Five stylish women stand together indoors at Selfridges, dressed in fashionable outfits including leather, knitwear, a white coat, and a denim jumpsuit. They smile and pose in a warmly-lit, elegant setting with mirrored walls.

Jessica Sweater Coat, Ivory, $625

Three women stand and talk by a stylish bar at Selfridges, surrounded by mirrors and shelves of bottles. Two wear tan coats, one a white sweater. The cozy, elegant setting features yellow chairs and a set dining table in the foreground.

McCall Trench Coat, $795

A server at Selfridges holds a silver tray with two white teacups, saucers, and ornate silver teapots. The background is softly blurred, filled with greenery and warm lighting.

Two women stand and chat near a table set for a meal in a stylish restaurant at Selfridges. The table features white vases with red flowers, glassware, and plates. Large windows and modern decor are visible in the background.

Cashmere Burke Polo, Charcoal, $445

Two women stand side by side indoors at Selfridges, both wearing tan coats. One has blonde hair and smiles at the camera, while the other has long dark hair and holds a black handbag. Dining tables and people are visible in the background.

A formal dining table set with elegant plates, gold cutlery, glasses, light gray napkins, and decorative pearl-rimmed chargers from Selfridges. Minimalist vases with dark flowers are arranged on a crisp white tablecloth.

Bringing our signature aesthetic to London affirmed what we’ve always believed: timeless style is universal.

A woman stands indoors, smiling at the camera in a chic black leather jacket over a gray top, wide brown trousers, and a necklace, with a Selfridges handbag on her shoulder. A green plant is beside her.

Cashmere Flynn Sweater, Grey, $325

A formal table setting with gold cutlery, a glass charger plate, a menu, and a beige napkin embroidered with “Good Hope” evokes the refined elegance of Selfridges, complemented by simple floral centerpieces on a white tablecloth.

A long dining table set for a formal meal, with glassware, plates, folded napkins, and minimalist floral centerpieces in white vases. Large windows in the background reveal the modern Selfridges office building.

A woman with long brown hair, wearing a white sweater over a striped shirt and a black skirt, stands smiling in front of a decorative mirrored wall in a stylish Selfridges restaurant.

Pleated Skirt, Black, $395

In Good Company

Guests arrived dressed in signature styles from our fall collection, including the Cashmere Burke Polo, Pleated Skirt, Jessica Sweater Coat, and more. Over classic British dishes, tea, and champagne, we shared a cozy afternoon to celebrate our London debut. Custom menus and embroidered frayed linen napkins added a personal touch to the tablescape, bringing the brand to life in the little details.