Behind the Campaign: Pacific Natural
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Style
Behind the Campaign: Pacific Natural
March 03, 2026
In tandem with the arrival of Jenni’s third book, Pacific Natural Everywhere, this year’s spring collection is an ode to all things California ease. While the book posits that California living is a feeling, particularly as it relates to effortless interiors—this collection takes it a step further. Our newest spring styles—colorful and textured, yet trend-transcending—are designed to weave this signature ease through your wardrobe and home, but with a refreshing, spring-ready twist. Keep reading for how it all came together.
Behind the Campaign: Pacific Natural
Your Forever Rotation, Refreshed
The development of the Spring collection began as it always does—with Jenni and her VP of Design at the helm. As they envisioned the seasonal world of color and materials they wanted to create and wear themselves, they were drawn to bold, heritage-inspired hues, refined neutrals, and timeless textures to tell the story of spring. Brought to life in classic fabrications like crisp poplin and breathable cotton, each piece was designed to feel fresh, yet enduring enough to round out your capsule effortlessly. The result is a collection that makes getting dressed fun, instinctive, and more than anything—easy.
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“It all really started with strong color—the tomato red, the kelly green. We were gravitating toward bold, almost classic primary spring colors, but refined in our own way.”–Jenni
“Many think of spring as a time for rebirth and reinvention, but we see spring as the season for refinement—where you can look back at what’s been done and move ahead with thoughtful intention.”–Jenni
With Love, From Sea Ranch
It only felt right to bring the collection to life in Sea Ranch, a lush Northern California landscape that’s natural, rugged, and coastal. We wanted the scenery, light, and movement to feel organic, so the color didn’t feel loud—just lived-in and beautiful. The goal was to make these pieces feel like they’re a part of someone’s everyday life, not just styled for a shoot.
Designed For Daily Life
Styling this collection came back to what we always think about—how women actually get dressed. Compared to last spring, this collection plays more with color, texture, and layering, but in a way that still feels wearable and true to us. It’s not about making a big statement—it’s about giving women pieces that feel special but still just as effortless.
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Photos by Angi Welsch