Behind the Scenes of Our Destination Campaign
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Style
Behind the Scenes of Our Destination Campaign
June 5, 2025
Summer is defined by light, warmth, and a sense of ease unlike any other season. To capture the magic of summer escapism and its purest simple pleasures, we brought our Destination campaign to the breathtaking shores of Mallorca. Our summer collection invites you to embrace intentional living through breezy silhouettes and refined simplicity—pieces designed to move with you from sun-kissed days to warm, well-dressed evenings.
Behind the Scenes of Our Destination Campaign
Mallorca: Our Summer Muse
We shot the campaign at La Residencia, a Belmond Hotel in Mallorca, inspired by the island’s stone-lined streets, the waves lapping the shore, and the vibrant markets bursting with life. Mallorca created the perfect backdrop for our collection of sun-ready staples—featuring featherweight knits, wear-everywhere dresses, and elevated accessories that define easy summer style. Partnering with Belmond, whose ethos—like ours—centers on thoughtful living and timeless design, brought an extra layer of authenticity to the collaboration.
“For me, the best travel wardrobe is effortless and adaptable. This collection captures that feeling—light, easy, and ready for anything summer brings.” -Jenni
“Between light-as-air sweaters, feminine dresses, and versatile sandals, this collection was designed to capture the breezy feel of summer style while staying elevated.” - Jenni
