A Peek Into Our Outdoors Campaign
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Style
A Peek Into Our Outdoors Campaign
March 3, 2025
This spring, we’re posing one simple question: where will your outfit take you? With our latest lineup, the possibilities are endless, which is why our shoot concept brought us to a far away land of New Zealand. Shot in the lush landscape of Te Arai, our spring campaign is an ode to adventure—and we’re sharing the ins and outs of how we took an initial idea to the finished product, below.
A Peek Into Our Outdoors Campaign
Invitation To Adventure
Spring is the season of embracing a fresh start and finding your footing in a new way of being. Inspired by the sense of adventure and the call-to-action of asking where your outfit will take you, we knew we needed to find a location unlike the rest. Enter: Te Arai in New Zealand. A destination close to Jenni’s heart—and one that the Jenni Kayne Interiors team has touched—we brought our spring favorites and embarked on a colorful shoot that brought every ounce of seasonal play and intrigue to life.
"This collection I was really excited to bring in new silhouettes and bright colors. Spring is all about a fresh perspective, and this assortment helps tell that story." - Jenni
Bright Colors & Fresh Fabrics
With playful shades, refined shapes, and plenty of pieces that are defined by an easy way of being, this collection aims to bring a spring state of mind to every element of outfitting. We leaned on touches of yellow, blue, and made sure to bring in fabrics like linen to ensure every piece felt like a seasonal celebration.
"Nature is such a huge point of inspiration for me, so shooting in New Zealand felt like such a perfect fit. The landscape is incredible—it's almost like a work of art—and it really served as the best backdrop for our bright and lively campaign." - Jenni
Photos by Sarah Burgess
