Behind the Campaign: A California Winter
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Style
Behind the Campaign: A California Winter
January 09, 2026
Our new campaign, A California Winter, arrives just as its namesake does—with a quiet sense of renewal. In the comedown from the busy holiday season, everyone yearns for life to quiet again. With our January collection, we start to tell the story of the season of new beginnings—where dressing with clarity and simplicity sets the tone and creates a foundational wardrobe for the year ahead.
Behind the Campaign: A California Winter
Defining A California Winter
When you understand what a California winter entails, you understand how it becomes the perfect reference point for a campaign about foundational dressing. It’s a season that gently reawakens the senses—the air feels sharper, the days quieter, the horizon more defined. Our collection mirrors that rhythm with refined forms, indulgent textures, and timeless essentials designed to feel most true to you.
New classics and returning favorites are brought to life in a palette of muted blues and soft yellows, creating a color story that feels fresh, uplifting, and hints at the season ahead. Finished in the coziest textures, these pieces will never leave your rotation.
“I wanted this collection to reflect a slower, more intentional way of living. We focused on refined materials, familiar silhouettes, and a softer palette to create pieces that feel endlessly wearable and true to how we move through winter.” -Jenni
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Photos by Angi Welsch