Behind the Scenes of Our Destination Campaign

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Behind the Scenes of Our Destination Campaign

June 05, 2025

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Summer is defined by light, warmth, and a sense of ease unlike any other season. To capture the magic of summer escapism and its purest simple pleasures, we brought our Destination campaign to the breathtaking shores of Mallorca. Our summer collection invites you to embrace intentional living through breezy silhouettes and refined simplicity—pieces designed to move with you from sun-kissed days to warm, well-dressed evenings.

A woman in a sleeveless black dress and black sunglasses sits on a chair outdoors on a tiled patio. She is surrounded by potted plants, with a pool, trees, and mountains visible in the background.

Behind the Scenes of Our Destination Campaign

Mallorca: Our Summer Muse

We shot the campaign at La Residencia, a Belmond Hotel in Mallorca, inspired by the island’s stone-lined streets, the waves lapping the shore, and the vibrant markets bursting with life. Mallorca created the perfect backdrop for our collection of sun-ready staples—featuring featherweight knits, wear-everywhere dresses, and elevated accessories that define easy summer style. Partnering with Belmond, whose ethos—like ours—centers on thoughtful living and timeless design, brought an extra layer of authenticity to the collaboration.