20% off with code SPRING20 Details

Use code SPRING20 at checkout for 20% off your entire purchase from now through 4/23/18. Some exclusions apply.


Jenni Kayne’s Memorial Day Weekend Packing List

I wear summer clothes year-round, but I still always look forward to packing for Memorial Day weekend. Even in Southern California, it feels like the official start of of the season. My trick is to pack as lightly as possible, choosing pieces that look effortless and elegant wherever I’m going, whether that’s the local farmer’s market with my kids, or to an outdoor cocktail party with friends at sunset. I recommend choosing a variety of pieces in neutral colors that mix and match easily. A few of my essentials are a pretty cotton sundress, a billowy eyelet tank, my favorite blue jeans, and a light sweater for when it gets cool at night. Once your clothing is packed—I always roll my clothes to prevent wrinkles and maximize space—add a few accessories and beauty essentials. Sun protection is a must and I like shoes that can easily be slipped on and off as you transition between the beach, the backyard, and indoors. And of course you need a couple of great swimsuits. One of my favorite labels is Marysia Swim, which is based in Venice Beach. I love their high-waisted bikini to wear by the pool and their classic one-pieces for the beach. In fact, we recently collaborated with them on a capsule collection that will launch on JenniKayne.com in June. I can’t wait for you to see it. Until then, enjoy your Memorial Day weekend! XXJKE


Photos: Sarah Elliott